Priyanka
Bagla

Digital Marketing & Growth Strategist

Nine years of turning marketing budgets into measurable growth — across F&B, healthcare, media, hospitality and real estate. I plan the strategy, run the campaigns, and stay close to the numbers that prove it worked.

that's me ✌

priyanka.bagla66@gmail.com LinkedIn — Priyanka Bagla

Years experience

₹50L

Largest monthly ad budget managed

Brands managed monthly, peak portfolio

Work Ledger

// NINE YEARS, SIX ENGAGEMENTS, ONE THROUGH-LINE — GROWTH YOU CAN MEASURE

01Jan 2025 —
Jul 2026

VP — Growth & Marketing

Social Saga · BizExpress Advisors · Bengaluru

Core member of the leadership team, reporting directly to the CEO and contributing to key business decisions across both brands.
Spearheaded brand onboarding strategy that strengthened Social Saga's market presence and drove new client acquisition, generating ₹50L in annual retainer sales within 6 months.
Led performance marketing for healthcare clients including Motherhood Hospitals and Nova IVF, managing ₹7L/month in ad spend.
Owned the client lifecycle end-to-end — proposals, onboarding, research, and account management.
Drove ₹5L+ in sales over 6 months at BizExpress through integrated marketing and sales alignment; represented the company at Bangalore Tech Summit 2025, closing ₹1.5L in event-driven sales.
Ran social media campaigns that pushed BizExpress into the Top 3 on LinkedIn within its category.
Partnered directly with the CEO on hiring, interviews, and team-building; directed photoshoots and creative production for client campaigns.
Stepped into expanded leadership during a 3-month founder absence, ensuring business continuity across client accounts, team operations, and key decisions.

₹50L retainer sales ₹7L/mo ad spend Top 3 on LinkedIn Bangalore Tech Summit '25

02Feb 2024 —
Dec 2024

Freelance Digital Marketing Consultant

Independent · Zing Restaurants, Digitool Agency & designer brand clients

Increased brand awareness by 22% for Zing Restaurants across 3 cities through performance marketing.
Grew leads and engagement 18% for Kamakshi Pasari Photography via an Instagram-led strategy.
Led set design and production for designer brands including Pallavi Poddar, Guneet Sethi and Artloom.

+22% awareness +18% leads

03Dec 2022 —
Jan 2024

Digital Marketing Head

Sanmarg & San Entertainment LLP

Built and executed the marketing strategy for Sanmarg, Aparajita and the Director's personal profile — 45% increase in online engagement and readership.
Delivered a steady 5–7% month-on-month follower growth rate across both properties.
Planned 10 in-house events, including the Vaad Awards, and a 3-day FAFAI expo for 1,500+ delegates.

+45% engagement 1,500 delegates

04Oct 2021 —
Nov 2022

Senior Brand Manager / Sales Executive

House of AC

Managed a monthly performance marketing budget of ₹100K+ across digital and mainline media.
Moved into sales in June and exceeded every monthly target through Q3, contributing to a 20% rise in annual revenue.
Produced 25 product shoots featured in Elle Decor and Architectural Digest.

+20% revenue ₹100K+/mo

05Feb 2021 —
Aug 2021

Senior Brand Manager

Shreyansh Innovations

Managed a ₹50 lakh monthly advertising budget for the launch of Tutopia, an Ed-Tech app under PS Group.
Owned digital strategy across Facebook, Instagram and LinkedIn for Aqualite, Skylark and Stonex.

₹50L/mo budget

06Dec 2017 —
Sep 2020

Senior Account Planner

Meraqi Digital LLP

Directed strategy for 13 brands monthly — including Hyatt Regency, ILS Hospitals and Zing Restaurants — driving a 40% lift in brand awareness and sales.
Led a team of 8 designers and content creators, improving team productivity by 20%.

13 brands/mo +40% sales

Selected Work

// CAMPAIGNS I'VE SHIPPED, CHOSEN BY ME, NOT A TEMPLATE

Wonderla Parks and Resorts billboard campaign

Wonderla — OOH Campaign

Out of Home

College-ID billboard series turning a slow season into a student rush, ₹999 tickets and all.

$Motherhood Hospitals breastfeeding awareness Instagram campaign$

Motherhood Hospitals

Social · Healthcare

#CareInEveryLatch — a breastfeeding awareness series that pulled 1.66M impressions and 14.8M views.

Atomik Monkey

Brand Identity

Full identity system — logo, stationery, and business cards — built from scratch.

Eloura

Packaging

Packaging design for a taboo-breaking intimacy brand — no shame in the game, foil and all.

Rang De Basanti Dhaba

F&B · Social

#PujoManeki festive campaign — biryani competitions, new outlet launches, and pandal-hopping fried chicken.

Zobet

F&B · Lifestyle

"Bet on the Good Times" — gourmet-at-home dining campaign built around mood and lifestyle photography.

Deja Bowl

Packaging

Bowl packaging and "meet your bowl companion" hygiene-first unboxing concept for a comfort-food brand.

MTR Foods

F&B · Social · Reels

Emotional storytelling series and festive campaigns for a heritage F&B brand — from Mysore Pak launches to Santa's crispier snack.

Capabilities

// WHAT I BRING TO THE TABLE

Growth Strategy Performance Marketing — Meta & Google Ads Brand Management Content Strategy Team Leadership Client Relationship Management Influencer Marketing Campaign Management

Off the Clock

// THE STICKY NOTES ON MY DESK

Quick drawI think on my feet — decisions first, polish later.

Pinterest addictMy mood boards have mood boards.

Team over soloBest ideas happen at the whiteboard, not the inbox.

9 AM sharpFirst one at my desk, coffee in hand.

Filter coffee, alwaysNon-negotiable. Ask anyone I've worked with.

Currently readingPrinciples by Ray Dalio — one chapter, ten highlights.

Know Me From My Boss

// UNSOLICITED. LIGHTLY EDITED. MOSTLY TRUE.

Education

// KOLKATA

J.D. Birla Institute

B.Com Hons. — Class of 2017

Ashok Hall School

Banking & Insurance — Class of 2014