Kolkata · Open to Bangalore

Priyanka
Bagla

Digital Marketing & Growth Strategist

Six years of turning marketing budgets into measurable growth — across F&B, healthcare, media, hospitality and real estate. I plan the strategy, run the campaigns, and stay close to the numbers that prove it worked.

that's me ✌

priyanka.bagla66@gmail.com LinkedIn — Priyanka Bagla

Years experience

₹50L

Largest monthly ad budget managed

Brands managed monthly, peak portfolio

45%

Engagement growth, Sanmarg & Aparajita

Work Ledger

// SEVEN YEARS, SIX ENGAGEMENTS, ONE THROUGH-LINE — GROWTH YOU CAN MEASURE

01Apr 2025 —
Apr 2026

VP of Growth and Marketing

Social Saga | Bizexpress Advisors Private Limited

Led client onboarding and a team of seven, moving the business from a P&L loss to sustained profitability.
Supported the company's scale-up from 14 to 30 employees in a year while consistently hitting growth targets.
Directed performance marketing for Motherhood Hospitals and Nova IVF Fertility (Bangalore) on a ₹4L monthly media budget.

₹1L/mo retainers 14 → 30 headcount Loss → profit

02Feb 2024 —
Mar 2025

Freelance Digital Marketing Consultant

Independent · Zing Restaurants, Digitool Agency & designer brand clients

Increased brand awareness by 22% for Zing Restaurants across 3 cities through performance marketing.
Grew leads and engagement 18% for Kamakshi Pasari Photography via an Instagram-led strategy.
Led set design and production for designer brands including Pallavi Poddar, Guneet Sethi and Artloom.

+22% awareness +18% leads

03Dec 2022 —
Jan 2024

Digital Marketing Head

Sanmarg & San Entertainment LLP

Built and executed the marketing strategy for Sanmarg, Aparajita and the Director's personal profile — 45% increase in online engagement and readership.
Delivered a steady 5–7% month-on-month follower growth rate across both properties.
Planned 10 in-house events, including the Vaad Awards, and a 3-day FAFAI expo for 1,500+ delegates.

+45% engagement 1,500 delegates

04Oct 2021 —
Nov 2022

Senior Brand Manager / Sales Executive

House of AC

Managed a monthly performance marketing budget of ₹100K+ across digital and mainline media.
Moved into sales in June and exceeded every monthly target through Q3, contributing to a 20% rise in annual revenue.
Produced 25 product shoots featured in Elle Decor and Architectural Digest.

+20% revenue ₹100K+/mo

05Feb 2021 —
Aug 2021

Senior Brand Manager

Shreyansh Innovations

Managed a ₹50 lakh monthly advertising budget for the launch of Tutopia, an Ed-Tech app under PS Group.
Owned digital strategy across Facebook, Instagram and LinkedIn for Aqualite, Skylark and Stonex.

₹50L/mo budget

06Dec 2017 —
Jan 2020

Senior Account Planner

Meraqi Digital LLP

Directed strategy for 13 brands monthly — including Hyatt Regency, ILS Hospitals and Zing Restaurants — driving a 40% lift in brand awareness and sales.
Led a team of 8 designers and content creators, improving team productivity by 20%.

13 brands/mo +40% sales

Selected Work

// CAMPAIGNS I'VE SHIPPED, CHOSEN BY ME, NOT A TEMPLATE

Wonderla Parks and Resorts billboard campaign

Wonderla — OOH Campaign

Out of Home

College-ID billboard series turning a slow season into a student rush, ₹999 tickets and all.

$Motherhood Hospitals breastfeeding awareness Instagram campaign$

Motherhood Hospitals

Social · Healthcare

#CareInEveryLatch — a breastfeeding awareness series that pulled 1.66M impressions and 14.8M views.

Atomik Monkey

Brand Identity

Full identity system — logo, stationery, and business cards — built from scratch.

Eloura

Packaging

Packaging design for a taboo-breaking intimacy brand — no shame in the game, foil and all.

Rang De Basanti Dhaba

F&B · Social

#PujoManeki festive campaign — biryani competitions, new outlet launches, and pandal-hopping fried chicken.

Zobet

F&B · Lifestyle

"Bet on the Good Times" — gourmet-at-home dining campaign built around mood and lifestyle photography.

Deja Bowl

Packaging

Bowl packaging and "meet your bowl companion" hygiene-first unboxing concept for a comfort-food brand.

Capabilities

// WHAT I BRING TO THE TABLE

Growth Strategy Performance Marketing — Meta & Google Ads Brand Management Content Strategy Team Leadership Client Relationship Management Influencer Marketing Campaign Management

Off the Clock

// THE STICKY NOTES ON MY DESK

Quick drawI think on my feet — decisions first, polish later.

Pinterest addictMy mood boards have mood boards.

Team over soloBest ideas happen at the whiteboard, not the inbox.

9 AM sharpFirst one at my desk, coffee in hand.

Filter coffee, alwaysNon-negotiable. Ask anyone I've worked with.

Currently readingPrinciples by Ray Dalio — one chapter, ten highlights.

Education

// KOLKATA

J.D. Birla Institute

B.Com Hons. — Class of 2017

Ashok Hall School

Banking & Insurance — Class of 2014